Kingston Council launches new recycling rewards scheme
Kingston Council has launched Kingston Recycling Rewards, a recycling rewards scheme which aims to reduce non-recyclable waste in the borough.
The new scheme is targeted at residents who live in the borough’s 15,000 purpose built flats and will reward them for their recycling efforts. Residents will be able to win monthly cash prizes and help decide which local charities win a share of a £4,750 donation fund.
The scheme aims to reduce the £3 million a year it costs the council to process non-recyclable waste. It follows the roll out of a new recycling system for the borough’s flats, with new blue (paper and cardboard), green (cans, glass and plastics) and brown (food waste) bins for each block.
Kingston Recycling Rewards will launch with teams of door-to-door Recycling Advisors visiting all residents who live in purpose built flats, explaining how the scheme works and helping them activate their accounts.
The scheme, provided by specialist sustainable rewards provider Local Green Points, will tackle household waste by rewarding residents with prizes and discounts at local businesses for wasting less and recycling more.
Once signed up to the scheme, residents will be able to report their weekly recycling and take part in online modules informing them how to cut down their household waste. Recycling and waste tonnages will be measured quarterly and residents who waste less and recycle more will earn ‘Green Points’ for their community.
Every month, residents will be eligible to win popular high street vouchers, such as M&S, iTunes, B&Q and Odeon Cinema vouchers. Local charities will also benefit from the scheme, as residents will vote for local popular causes to win cash. The local charities supported by the scheme are Kingston Women’s Centre, EnhanceAble, Express CIC, Anstee Bridge and Love Kingston.
Residents will also receive a recycling rewards card, entitling them to discounts at over 60 local businesses signed up to the scheme.
Councillor Phil Doyle, Portfolio Holder for Resident Services at Kingston Council said:
“We’re excited to launch a new and innovative way to get residents recycling more. It’s fantastic that the scheme not only motivates residents with individual rewards, but also gives them the option to generate donations for some popular local causes.”
Graham Simmonds, Managing Director of Local Green Points said:
“It’s great to see Kingston Council adopting our community points approach to engage local people, as we know from experience it’s highly motivating for residents. By providing incentives for residents, Kingston Recycling Rewards will be able to really motivate residents who live in flats to recycle more of their day to day waste”
Notes to editors:
For further information: Contact Almaz Gaere at Local Green Points on [email protected] or call 020 7326 5055
About Local Green Points:
Local Green Points is an LLP company backed by Green Rewards, the UK’s leading supplier of sustainable rewards programmes. The Company provides a range of services to local authorities that encourage waste reduction, recycling and reuse, and its local authority clients include 14 London Boroughs (e.g. Bexley, Camden, Westminster), Coventry City Council, St Helens Council, Warwickshire County Council and many more. Its parent company, Green Rewards, operates the workplace sustainability programme, JUMP, and its clients include RBS and Swansea University.