Go Shop local this Christmas

Kingston Council is encouraging local residents to consider active transport choices when they go shopping in the town centre this Christmas.

Go Shopping is a campaign to support local businesses as part of the Mayor of London’s ‘Healthy Streets’ initiative to encourage people to choose sustainable transport for short journeys.

The campaign is aided by the recent completion of a new Go Cycle path along Portsmouth Road.

The improvements, are part of the £30 million Go Cycle scheme, funded by TfL and the Mayor of London to improve the health of Kingston’s streets through investment in new walking and cycling links, improving safety and enhancing public spaces.

As part of Go Cycle, Kingston Council is developing 10 linked schemes to enhance walking and cycling options across the borough.

Councillor Terry Paton, Deputy Leader and portfolio holder for the Go Cycle programme, said:

“With the completion of our first cycle lane in the Go Cycle network, we now have a route that takes people directly along the river and into the town centre. We know the town centre can be congested with vehicles during the busy Christmas period, so we are actively encouraging residents to leave their cars at home and consider walking, cycling or getting public transport when heading to the town centre this Christmas.”

TfL research shows that people who access shops by walking or cycling tend to shop locally, supporting local businesses and boosting the local area. Walking and cycling projects that link to high streets have also been shown to increase footfall by 40% and increase retail sales by up to 30%.

Go Cycle Member Officer Board member Councillor Hilary Gander said:

“Improving our cycle networks and public spaces provides a great opportunity to help change the way people travel in Kingston. Go Shopping is a great initiative to help ease town centre congestion at Christmas, it supports the local economy and at the same time improves the health of residents in Kingston.”