Funding success for ‘The Streets’, a major new cultural programme with event producer Serious and seven London boroughs

Kingston Council and Kingston First have come together to collaborate in a major new consortium as part of 'The Streets', a new two year arts-led programme involving seven London boroughs in 2015-16.

International event producer Serious,  renowned for producing concerts, tours and special events, will work with the recently formed consortium comprising – Kingston upon Thames, Waltham Forest, Redbridge, Havering, Croydon, Wandsworth and Richmond upon Thames to bring high quality arts and culture to outer London’s high streets.

The consortium has been working closely with the Mayor of London’s Office and recently won Arts Council England Strategic Touring funding to deliver this unique cultural programme, which will tour to each of the high streets twice a year.

The Streets will involve local collaborations between councils, high street businesses, schools, community groups and arts organisations, to create new work to surprise, excite and stimulate audiences through spectacle, discovery and participation. With Serious as the creative partner, the autumn programme will be enhanced by the flagship EFG London Jazz Festival in November each year.

Councillor David Glasspool, Kingston Council's Lead Member for arts, leisure and heritage said,

“This is an exciting new initiative and demonstrates what can be achieved by working collaboratively with our borough partners, the Greater London Authority and Arts Council England.  It is fantastic to be involved in a programme that champions the distinctiveness of Kingston and promotes our institutions, culture, heritage and high street to local residents and new audiences.”

The Streets will help to realise the Mayor of London’s new vision for cultural tourism across the capital, which is to highlight the untapped potential of lesser known gems across the city, not just in central London.

Munira Mirza, Deputy Mayor of London responsible for education and culture said, 

“The Streets is an exciting project that builds on work we are already doing to increase cultural activity in outer London boroughs. With Serious on board, the enthusiasm of the boroughs and Arts Council England’s support, I hope this new collaboration will catalyse new creativity and shine a light on these boroughs as cultural destinations for local people and visitors alike.”