Kingston to map its creative industries as part of borough’s regeneration

In a move to ensure Kingston develops as a creative hub, a major research programme into the needs of those employed in the creative sector within the borough is now online.

As a university and college town, there is potentially an untapped pool of creative, entrepreneurial talent, including young start-up businesses, according to Kingston Council and Kingston University.

This research seeks to understand this activity and provide a full picture of how creative businesses start-up, operate and expand, with the aim of ensuring resources to support them can be targeted properly. The project will be delivered by Kingston University’s Department of Strategy, Marketing and Innovation.

Companies working in audio visual, publishing, art and design, performance and events are being asked to complete the survey.

David Glasspool, Lead Member for Arts, Leisure and Heritage said,

“Creativity is a vitally important part of the borough’s business development programme, so it is essential to understand the scope and diversity of those industries in Kingston.

“The information we get through this research project will help us to identify the opportunities for growth, the barriers preventing expansion and the support required to retain and develop existing and new talent. We urge anyone working in the creative industries to take part in the survey which can be found on Kingston Council’s website.”

The survey is open to companies and individuals working in these sectors:


  • television and radio
  • film
  • photography
  • advertising
  • music
  • interactive digital media (mobile, app, web, games) 
  • computer software

Books and press

  • publishing (books, newspapers, magazines)
  • literature
  • printing


  • theatre
  • dance
  • carnival
  • circus
  • puppetry

Visual art and design (VA)

  • design
  • architecture
  • fine arts
  • craft
  • art and antiques
  • fashion design