Cycle 50% club
A new pilot project designed to get employees cycling to work was recently carried out by Kingston Council. The scheme, which was developed by the Company of Cyclists, provides employees with a bicycle, accessories, training, route planning and a "cycling buddy" .....; everything they need to get them on their bikes!
Some of the cycling guinea pigs receiving their bicycles and training at the induction session
Kingston Council were asked by the Company of Cyclists and Transport for London to trial the scheme for the UK. 12 Council employees and 8 Kingston Primary Care Trust employees became "cycling guinea pigs" for the challenge period from 4 to 22 July. During this period, they were to try to cycle to work at least 50% of the time, thus becoming members of the "Cycle 50% Club".
For further information about the pilot project, contact the Council's Travel Awareness Team on 020 8547 5865 or travel.awareness@rbk.kingston.gov.uk. Alternatively, contact Phil Rowe at the Company of Cyclists on bikeworks@compofcyclists.demon.co.uk